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JOLIE NEWMAN
Fashion Marketing and Content Strategy
MASALA CHAI SHORT FILM 2023
My roleS
Costume design / photoshoot creative direction / photo editor
Technical Skills
Fashion design / pattern making / Lightroom / Photoshop
FILM SYNOPSIS
Nicky and Sonya, a mother-daughter duo, come to terms with their cultural identity. Nicky is an international fashion design student in college who has conformed to American society and cultural norms. However, when her high-spirited mother Sonya visits from India, Nicky comes face-to-face with the heritage she denies. Sonya is the physical embodiment of everything Nicky ran away from. Together, the duo navigates their relationship through moments of fun and drama.
COSTUME DESIGN
The Indo-Western dress represents the film’s exploration of personal identity in the face of societal pressures and Indian-American cultural nuances. The design features hand-wrapped wire details, traditional lehenga construction, and a reworked dupatta.
FILM CREDITS
Writer and Director: Akshita Jaswal
Producer: Emily Ramirez
Cast: Aleena Bashir and Anita Sharma
Director of Photography: Samantha White
Editors: Gary Cunningham and Akshita Jaswal
Production Design: Subham Rajpal
Art Direction: Palash Gandhi
Costume Design: Jolie Newman
PHOTOSHOOT CREDITS
Creative Director: Jolie Newman
Photographer: Olivia Raifstanger
Editor: Jolie Newman
Model: Aleena Bashir
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